KYLE A. ROSENBAUM, J.R.
FOUNDER & C.E.O.
Kyle Rosenbaum is a successful entrepreneur and award-winning public relations executive with more than 16 years’ experience creating, leading and managing executive visibility, corporate reputation, social causes, consumer media relations and integrated communications. At his core, Kyle’s heart is charged to make a difference in the world and he seizes every opportunity to do it. As a highly-skilled communications strategist, he is adept at bringing together professionals with diverse cultural perspectives and skills to meet business objectives. He’s taken on challenging assignments and spearheaded communications strategies and integrated marketing campaigns for some of the world’s most iconic names including Procter & Gamble, Samsung, Hewlett Packard, Nickelodeon, ConAgra Foods, Spotify, Sony Music Entertainment, T.G.I. Friday’s, Quicken Loans, Johnson & Johnson, Mattel and the countries of Taiwan and Colombia.
As chief executive officer of reputation and talent management firm Kyle Arnett, Kyle represents pioneering organizations and brilliant professionals in advertising, media and entertainment. He is responsible for strengthening and managing his clients’ relationship to the public and press, mitigating issues, developing clients’ brands and facilitating special projects including business development initiatives.
Kyle recently led external relations and corporate partnerships, as the director of global corporate communications for Universal McCann. In his role, he positioned the agency as the authority on brand safety, served as executive ghostwriter, and amplified corporate social responsibility initiatives including diversity & inclusion and Better World.
Having worked on the 2008 U.S. financial crisis for his client State Street Bank to booking national T.V. segments on “Good Morning America” for Hewlett Packard and “Today Show” for Frito-Lay and Orville Redenbacher or launching new products in Associated Press and managing reputation issues and crisis, Kyle is a trusted partner to journalists, key advisor to executives and a respected brand steward.
Outside of the office, Kyle is a member of InterPride communications committee and STRIVE Young Professionals Committee. He formerly served as the New York chairperson for Interpublic Group’s MERGE, Innovation Congress Host Committee, founding board member of Pulse Theatre Company Chicago, and served on the boards of directors of the Center Against Domestic Violence and Youth Crime Watch of America.
Kyle began his career at a young age when he began creating I.R.C. chat rooms and programming chatbots with trivia games before founding a successful web hosting business which he ran for a year. After attending Syracuse University Summer College Program for High School Students, he launched now-defunct top-40/C.H.R. Internet radio station SpinFM, where he covered the grand opening of the world’s largest aquatic zoo, Georgia Aquarium. He took his career to a new level after relaunching Kyle Arnett in 2013, working with notable clients including Taiwan Ministry of Economic Affairs, Procter & Gamble, Jopwell, et al.
Throughout his career, Kyle has brought his entrepreneurial edge and curious focus to advise senior executives, take countries into new territory and help brands make meaningful connections with their audiences. His work has earned him awards and recognition including a Cannes Lions Grand Prix, Silver S.A.B.R.E., Gold S.A.B.R.E. Finalist, I.A.C.P. Excellence, Hermes Creative Award and a PR Week Award. Kyle studied corporate communications at Cornell University and marketing communications at Columbia College Chicago and currently lives in the New York City area.