CASE STUDY 03 · START-UP MEDIA COMPANY
Shifting a media start-up from seasonal budgets to multi-million dollar deals.
As the first and largest podcast network of its kind, a pioneering media startup needed to amplify its visibility to advertisers seeking authentic connections with diverse, cultural audiences. We helped elevate their industry presence, positioning their CEO as the leader bridging the podcasting digital divide, to secure their first multi-year, multi-million dollar partnership with a major global restaurant chain.
The
problem.
Despite pioneering a highly engaged space for Black and Brown creators, the network found that larger agencies and advertisers often overlooked the true value of these audiences, limiting media investments to short-term heritage months and holiday campaigns.
The startup was already ahead of the curve, but they needed to challenge the industry’s narrow approach to multicultural ad spending. They required a strategic PR campaign to command the visibility necessary to attract blue-chip brands ready for sustained, year-round growth, not seasonal checkboxes.
The
solution.
By leveraging a powerful open letter to challenge the advertising industry on long-term podcast investments, we positioned the startup’s founder as a cultural leader, directly contributing to a landmark multi-million-dollar, multi-year deal.
Strategic Advocacy
Collaborated with the CEO during a pivotal national moment to pen a powerful open letter challenging advertisers to increase long-term investments in podcasting, turning a cultural moment into a business catalyst.
High-Impact Visibility
Secured prominent media coverage in key trade publications including Ad Age, effectively positioning the founder as the definitive voice on engaging cultural audiences and driving meaningful advertising investment.
Measurable Business Impact
Cemented the company’s reputation as the bridge across the digital divide, ultimately driving a massive multi-million-dollar, multi-year brand partnership with a major global restaurant chain.
